Editorial Design
Local Donut Shop & Inside Out 2
The Challenge
The brand faced declining engagement and struggled to reach younger audiences. Their previous campaigns lacked a consistent tone and failed to reflect the authenticity today’s consumers expect. They needed a unified social voice, modern visuals, and strategic campaign management to re-establish their market position.
My
Design Process
We began by analyzing audience insights, competitors, and market trends to understand what drives engagement in the beauty niche. Using this data, we crafted a multi-layered strategy focused on storytelling, influencer partnerships, and conversion-based ad targeting.