Branding
Personal Branding - Chloe Kim
Illustrative
Character Design
Hand-drawn
Project Overview
This personal branding project explores Chloe Kim’s identity through an illustrative and narrative driven visual system. The work combines playful character illustrations with soft color palettes and hand drawn elements to reflect warmth, creativity, and approachability.
Business card design
The business card design incorporates character illustrations of Chloe(Me) and her dogs to create a friendly and memorable first impression. Decorative borders and playful compositions transform the business card into a small collectible object while maintaining clarity and usability. This approach emphasizes personality and storytelling, allowing the brand to feel human, relatable, and distinct.
Designed calender
The illustrated calendar expands the character system into a year long visual narrative.
Each month features Chloe and her dogs in different seasonal scenes, using color, composition, and illustration to express mood, memory, and time. The calendar functions as both a practical design piece and a personal archive, demonstrating how character based illustration can communicate identity and continuity across multiple formats.
