Branding
Cafe Flat Rebranding
Re-Branding
Group Project
Menu & Social Media
Project Overview
Cafe Flat Rebranding was a group project focused on rebranding a local café through direct collaboration with the client. Working in a team of four, we developed a refreshed visual identity based on the client’s desired mood and brand direction. I was primarily responsible for menu design and social media content. This project provided hands on experience working with a real client, adapting design decisions to client feedback, and translating brand vision into practical marketing materials.
The Challenge
Cafe Flat needed a refreshed brand identity that felt warm and approachable while remaining modern and minimal. The challenge was to create a visual system that could stand out without feeling trendy, that reflected the calm, everyday experience of a local café.
My
Design Process
I focused on balancing bold typography with soft colors and simple graphic elements. Starting with a clear wordmark, I developed a warm color palette inspired by coffee and baked goods, then expanded the system through illustrations, patterns, and applications to ensure consistency across both print and physical touchpoints.
