Client Work
bbq chicken Montgomery branding
Branding
Restaurant
Menu & Social Media
Project Overview
Worked as an in-house designer for BBQ Chicken Montgomery, creating promotional materials for in-store displays, social media campaigns, and seasonal events. Designed menu visuals, food posters, digital advertisements, and event promotions to increase customer engagement and brand visibility. Managed Instagram content strategy, developed cohesive visual branding, and contributed to driving traffic through targeted promotions and creative marketing initiatives.
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Increase in reel and post views month-over-month.
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Growth in non-follower reach, expanding brand visibility beyond existing audience.
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Follower growth from 180 to over 2,100 within six months.
The Challenge
BBQ Chicken Montgomery had strong in-store demand but a very small online presence, starting at only 180 followers. The brand lacked consistent visual identity, structured content strategy, and high-performing short-form video content. The challenge was to build awareness from the ground up and turn the Instagram account into a growth-focused marketing channel.
My
Design Process
I created and managed Instagram Reels and posts featuring original food photography, trending audio, and engaging short-form storytelling. Within two months, reel and post views increased by 180% compared to the previous month, and non-follower reach grew by 348%. Most significantly, the account grew from 180 followers to over 2,100, transforming it from a small local page into a high-visibility, engagement-driven platform.
Through strategic content planning and platform-focused design, I successfully converted visibility into measurable audience growth.
Produced custom character illustrations for use across social media channels.
Character Design